Alcman
Directly involving band members in the process of crafting a logo they truly own, and that reflects their soul.
Local rock trio Alcman approached me to help them craft a logo that rings true to their influences and identity. To ensure the identity felt personal, I involved the band members in the creative process, guiding them to hand-draw letters that we incorporated as brand elements. This allowed them be be directly involved and pour parts of themselves in their signature wordmark.
